For BC Partizan, I developed a comprehensive visual campaign promoting their summer basketball camp for boys and girls. The project included both digital and print materials, such as social media assets, digital banners, large-scale billboards across Belgrade, and courtside advertisements featured during home games. The key objective was to create a design system that would appeal to younger audiences while maintaining consistency with the club’s strong and recognizable identity. One of the main challenges was balancing the energy and playfulness of a youth-focused campaign with the visual standards of a professional sports brand. Through bold typography, dynamic layouts, and unified messaging, the final campaign delivered high visibility, brand consistency, and strong audience engagement across all platforms.