



24/7
For the launch of the 24/7 news portal, I led the creative development of a nationwide campaign spanning both print and digital platforms. The scope included over 300 billboards across Serbia, megaboards, public transport ads, and full train wraps, alongside digital banners and social media content. This was my first full-scale campaign beyond freelance projects, making it a major step in my professional growth. The challenge was to maintain visual consistency and brand clarity across a wide variety of formats, sizes, and regional placements, all under tight deadlines. By building a flexible visual system and carefully adapting the core message to each channel, the campaign achieved strong public visibility and a recognizable brand presence across the country.