Client

SquidFlow

Publish Date

September, 2024

Evolving the SquidFlow Identity

From a playful concept to a bold brand, then onto the web and beyond.

SquidFlow™ offers data analytics and machine learning solutions, turning complex datasets into actionable insights for smarter business decisions. My role was to translate that technical expertise into a visual identity that’s both sharp and approachable—something that speaks to innovation and clarity.
SquidFlow’s identity emerged from a journey of visual refinement. We started with a fun, comic-style logo over three design iterations, before landing on a more assertive, modern emblem that aligned better with their brand aspirations. Together, we defined a color palette, typography, and usage guidelines that lend the brand consistency and confidence across every touchpoint.

01. Logo Reinvention

I started by exploring over three distinct logo directions, from the client’s original kid-comic idea to a darker, edgier treatment that ultimately resonated more. Through multiple color palettes and typographic tweaks, we landed on a version that balances approachability with a hint of danger, perfectly capturing SquidFlow’s adventurous spirit.

02. Building the Brand Palette

Once the logo was locked in, I established a cohesive visual system: primary and secondary colors, font families, and usage guidelines. This living style guide ensures every touchpoint, whether social media post or pitch deck, feels unmistakably SquidFlow.

03. Web & Platform Design

Next, I translated that identity into a sleek company website, focused on clarity and engagement. Now, I’m refining the UI/UX of their new client platform, streamlining workflows, improving navigation, and making sure every screen reflects the brand’s bold personality.

Want to work together? Let’s make it happen.

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Creative portfolio of Stanko Barišić, graphic designer with 8+ years of experience in branding, digital, and print.
Focused on clear, bold visuals from logos and UI to sports-themed design and advertising.
Explore my work, learn more about my process, or get in touch to collaborate.

Contact Me

Creative portfolio of Stanko Barišić, graphic designer with 8+ years of experience in branding, digital, and print.
Focused on clear, bold visuals from logos and UI to sports-themed design and advertising.
Explore my work, learn more about my process, or get in touch to collaborate.

Contact Me